Economic Development Unit

Asif Uddin Ahmed- Asif@carebangladesh.org

This article showcases CARE Bangladesh’s Rural Sales Program. The article was published as the cover story of the Retail Digest- the leading international magazine published by Oxford University. The article entitled, Aparajitas of Bangladesh, praised CARE Bangladesh for their work on the Base of the Pyramid (BoP) scheme that echoes socially responsible business. The SAID Business School of Oxford University, went further on to say that the program marries financial and social objectives by providing companies with markets of untapped growth and providing women with low risk opportunities to develop their business skills and to benefit from the income and flexibility that entrepreneurs afford.  

Region	Country	Project	Description
Asia	Bangladesh	Rural Sales Program	The Rural Sales Program (RSP) is an initiative of CARE Bangladesh, as a pilot initiative under Rural Maintenance Program (RMP) with funding from CARE Canada to generate income and employment opportunity for the rural poor. It is an outcome of forging effective partnerships with private sector corporations that promise a Win-Win situation for all parties concerned. In this program a rural sales-force comprising of destitute women is created- these women are called "Aparajitas", a Bengali word that stands for "women who never accept defeat". The RSP initiative has proven to be a riveting example of how a private company can enter the rural markets and expand their business with the help of NGOs such as CARE- and at the same time engender socio-economic progress amongst rural people.
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First Name	Last Name	Job Title	Region
Asif	Ahmed	Economic Empowerment Coordinator, EDU	Asia
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