Economic Development Unit

The Rural Sales Program (RSP) is an initiative of CARE Bangladesh, as a pilot initiative under Rural Maintenance Program (RMP) with funding from CARE Canada to generate income and employment opportunity for the rural poor. It is an outcome of forging effective partnerships with private sector corporations that promise a Win-Win situation for all parties concerned. In this program a rural sales-force comprising of destitute women is created- these women are called "Aparajitas", a Bengali word that stands for "women who never accept defeat". The RSP initiative has proven to be a riveting example of how a private company can enter the rural markets and expand their business with the help of NGOs such as CARE- and at the same time engender socio-economic progress amongst rural people.

CARE Canada

Asif U Ahmed- asif@carebangladesh.org

Contribution Type	Country	Other Contacts	Title
Project Brief	Bangladesh	Asif U Ahmed- asif@carebangladesh.org	Rural Sales Program
Story	Bangladesh	Asif Uddin Ahmed- Asif@carebangladesh.org	Aparajitas of Bangladesh- Retail Digest Article
Project Brief	Bangladesh	cpennotti@care.org	RSP Evolution
Case Study	Bangladesh		Bangladesh's Rural Sales Program: Towards a Scalable Rural Sales Agent Model for Distributing Socially Beneficial Goods to the Poor
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