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Project Library: Rural Sales Program

Region

Asia 

Country

Bangladesh 

Project

Rural Sales Program 

Description

The Rural Sales Program (RSP) is an initiative of CARE Bangladesh, as a pilot initiative under Rural Maintenance Program (RMP) with funding from CARE Canada to generate income and employment opportunity for the rural poor. It is an outcome of forging effective partnerships with private sector corporations that promise a Win-Win situation for all parties concerned. In this program a rural sales-force comprising of destitute women is created- these women are called "Aparajitas", a Bengali word that stands for "women who never accept defeat". The RSP initiative has proven to be a riveting example of how a private company can enter the rural markets and expand their business with the help of NGOs such as CARE- and at the same time engender socio-economic progress amongst rural people.

Project #

 

Rural/Urban

Rural 

Donor

CARE Canada

Start Date

6/1/2004 

End Date

 

Other Contacts

Sector

Capacity Building/Institutional Strengthening; Small Economic Activity Development 

Theme

Women’s Empowerment 

Partner

 

Related Documents

Contribution TypeCountryOther ContactsTitle
Project BriefBangladeshAsif U Ahmed- asif@carebangladesh.orgRural Sales Program
StoryBangladeshAsif Uddin Ahmed- Asif@carebangladesh.orgAparajitas of Bangladesh- Retail Digest Article
Project BriefBangladeshcpennotti@care.orgRSP Evolution
Case StudyBangladesh Bangladesh's Rural Sales Program: Towards a Scalable Rural Sales Agent Model for Distributing Socially Beneficial Goods to the Poor
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Approach

Countries

Bangladesh 
Attachments
Created at 4/15/2010 11:57 AM  by Noorani, Shamim 
Last modified at 4/27/2010 4:34 PM  by Noorani, Shamim